Business feasibility study for the Japanese and SEAsian market Implementing intercultural understanding as a strategy
When a client is considering expanding their business into Japan, Indonesia or Singapore,
We conduct market research, select local partners, and conduct business feasibility studies.
We act as financial advisors to clients not limited to Japanese companies.
We provide detailed support from identifying local M&A target companies to establishing a local subsidiary.
Market Research
Our Services
We recommend conducting market research before considering expanding overseas.
To successfully expand into overseas markets, it is essential to have a deep understanding of local consumer behavior, competitive landscape, legal regulations, etc. We provide SMEs with the information they need to plan their business expansion in these fast-growing markets, such as Japan, Indonesia, Singapore and Hong Kong, with the latest data and trends.
Market Research Methodology
We combine the following approaches to deliver accurate, actionable market intelligence:
1. Collecting primary information
We directly approach local consumers and businesses and conduct interviews and surveys to understand their real-time needs, opinions, and challenges, and gain a deep understanding of the local market environment. We also visit the market to confirm the current situation of competitors and sales channels.
2. Analysis of secondary sources
We collect objective market information based on government statistical data, industry reports, and economic-related materials. This allows us to accurately grasp local economic trends, legal regulations, and industry structures, and provides the basic information necessary for business planning.
3. Utilizing professional networks
By working with local partners and experts, we gather concrete information on the latest market trends and practices, especially on legal regulations and cultural backgrounds, which helps us to supplement knowledge that cannot be obtained from public sources.
Market research costs
0 to 3 million yen Costs will vary depending on the scale and content of the survey, and the number of survey locations.
Use of overseas agents
Local and Global Influencer Casting
Industries that are suitable for expanding into overseas markets are primarily those where understanding the local market, distribution networks, and customer reach are important.
Leveraging distributors to understand local culture and consumer habits and establish swift sales channels is key to success.
■ Fast Moving Consumer Goods (FMCG)
Products that directly meet local consumer needs, such as food and beverages, daily necessities, cosmetics, etc. Through distributors, it is effective because you can quickly reach local consumer groups.
■Industrial products and machinery equipment
For production equipment, tools, industrial machinery, etc., by using local agents specializing in specific industrial sectors, it becomes easier to reach the right customer base. Technical support is also available.
■Fashion/Apparel
For fashion brands and apparel products, agencies can effectively increase brand awareness by conducting marketing that is in line with local trends.
■ IT products and software
Selling IT-related hardware and software to local companies and individuals through distributors is also an efficient way to do so, especially when localization and customer support are important.
Benefits of using an overseas agent
■ Cost reduction
It is possible to enter the market at a lower cost than setting up your own base.
■ Rapid market entry
We are expanding our business quickly by utilizing the networks and sales channels of local agents.
■ Utilizing local knowledge
We respond appropriately to local markets through partners who are familiar with local culture and business practices.
Overseas franchise development
Local and Global Influencer Casting
Franchising is more suitable than using an agency in certain industries, particularly those where the business model or brand is strong and the brand value and business model can be replicated by local franchisees.
In particular, in the following industries, it is relatively easy to standardize business models and scale up through franchising. By entrusting authority to local franchisees through franchise agreements, rapid market expansion can be expected.
■ Food and beverage industry
Restaurants, fast food chains, cafes, etc. are industries in which franchising is very likely to be successful. Store operations and services can be easily standardized, and brand power can be leveraged to expand into each region.
Examples: McDonald's, Starbucks
■ Retail
Apparel, general merchandise, convenience stores, etc., are likely to be successful if they are run by local managers while maintaining a certain concept and product line. Consistency in brand image and product offerings is important.
Examples: Uniqlo, 7-Eleven
■ Service industry
Service industries such as fitness gyms, beauty salons, and educational services, where operation methods and service content are standardized and can be easily replicated locally, are also suitable for franchising.
Examples: Anytime Fitness, Cram Schools
■ Education-related business
Industries with well-established educational programs and curricula, such as language schools, cram schools, and programming schools, can expand into franchises to meet local educational needs.
Example: Kumon, ECC
Benefits of Franchising
■Low cost
You can expand into new markets with less risk to your company.
■ Utilizing local knowledge
Our franchisees have in-depth knowledge of the local culture and market, allowing for smooth localization and market entry.
■ Stable income and brand strengthening
You'll earn royalties and licensing revenue while increasing your brand awareness and credibility.
Establishment of overseas subsidiary
Establishing a subsidiary overseas has three advantages over using an agency or franchising:
1. Complete control over management
You can make your own decisions and change your strategy flexibly.
2. Maintain brand consistency
Direct management allows us to protect and strengthen our brand image.
3. Long-term growth and profits
Your company can enjoy long-term growth and profits in the local market as its own asset.
Number of times
Establishment costs
Indonesia
Approximately 500,000 to 1,000,000 yen
(Varies depending on scale)
Singapore
Approximately 300,000 to 800,000 yen
Hong Kong
Approximately 200,000 to 600,000 yen
The easy way
- Establishment of PT (Pty. Ltd.)
- Application to the Indonesian Investment Coordinating Board (BKPM)
- Minimum capital of IDR 130 million
- Incorporation under the Singapore Companies Act
- Registered with ACRA (Accounting and Corporate Regulatory Authority)
- Minimum capital of $1
- Company registration with the Hong Kong Companies House
- Hong Kong Limited Company (Ltd) Established
- There is virtually no minimum capital requirement
What you need
- Obtaining an investment license
- Opening a bank account
- Tax registration (NPWP holder)
- Applying for a work permit
- Secure a registered address
- At least one director and shareholder
- Appointment of local representative
- Opening a bank account
- Can be established without a Hong Kong ID
- At least one director and shareholder
- Opening a bank account
- Appointment of company secretary
merit
- Abundant and low-cost labor
- Potential for expansion in growing markets
- Member of the ASEAN Economic Community
- Low corporate tax rate (17%)
- Politically and economically stable
- Gateway to the Southeast Asian market
- Many tax incentives and low tax rates (16.5%)
- Legal system is in place
- Easy access to mainland China
Indonesia has great advantages in terms of its abundant labor force and market growth potential.
Singapore's stable business environment and low corporate taxes make it an ideal base for accessing the entire Asian market.
Hong Kong's strengths include significant tax benefits and smooth access to the mainland Chinese market.
In Indonesia, foreign corporations are required to establish a company for each licensed business.
We will support you in establishing a local corporation together with the most suitable local establishment company.
